Terms of Service

Effective July 15, 2026

These Terms of Service ("Terms") govern your use of QueryTrace, a service operated by Anderson Lester UK Limited, of 35 Rostrevor Road, Fulham, London, SW6 5AX, United Kingdom ("QueryTrace", "we", "us"), including querytrace.co and the associated application. By creating an account, you agree to these Terms and our Privacy Policy.

The service

QueryTrace runs the questions you configure against AI models on a schedule, detects whether your company (and any competitors you add) is mentioned in the responses, and reports mention rate, sentiment, and trend over time.

Accounts

You need an account to use QueryTrace. You're responsible for the accuracy of the information you provide and for keeping your login credentials secure. Let us know right away if you suspect unauthorized access to your account.

Plans, billing, and cancellation

  • New accounts get a 14-day free trial; no card is required to start.
  • Starter ($9.99/mo) includes unlimited tracked queries, competitor comparison, and 2 automated runs per week.
  • Growth ($19.99/mo) includes everything in Starter plus unlimited on-demand runs.
  • Subscriptions renew automatically and are billed through Stripe until you cancel.
  • You can cancel anytime from your billing settings. Cancellation takes effect at the end of your current billing period; we don't provide refunds for partial periods except where required by law.
  • We may change our pricing, and will give you notice before any change applies to you.

Acceptable use

You agree not to:

  • Use QueryTrace for any unlawful purpose, or to track content in a way that violates a third party's rights.
  • Attempt to reverse-engineer, scrape, or interfere with the service or its infrastructure.
  • Resell or provide the service to others without our agreement.
  • Use automated means to access the service outside the tracked-query functionality we provide.

AI-generated results

Mention, sentiment, and quality results are generated by analyzing responses from third-party AI models. Those models can be inconsistent, produce inaccurate or outdated information, or change behavior over time in ways outside our control. QueryTrace reports what these models said in response to your queries — it is not a guarantee of how your brand is generally perceived, and results should be treated as directional, not authoritative.

Intellectual property

We own QueryTrace's software, design, and branding. You own the company information, queries, and competitor data you enter, and you grant us the right to process it solely to provide the service to you.

Termination

You may stop using QueryTrace and cancel your subscription at any time. We may suspend or terminate your access if you breach these Terms, misuse the service, or fail to pay fees when due.

Disclaimers and limitation of liability

QueryTrace is provided "as is," without warranties of any kind, express or implied. To the extent permitted by law, we aren't liable for indirect, incidental, or consequential damages, and our total liability for any claim relating to the service is limited to the amount you paid us in the 12 months before the claim arose.

Governing law

These Terms are governed by the laws of England and Wales, without regard to its conflict-of-law principles, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

Changes to these Terms

We may update these Terms from time to time. If we make material changes, we'll notify you by email or with a notice on the site before the change takes effect.

Contact

Questions about these Terms: [email protected].